It has been over thirty-six years since Island Transit began. We have grown a lot as an organization since we were founded in 1987. Over these years our focus on mobility has evolved, we have realized our resilience, most markedly in the past three years. To better reflect our growth and expanding services and to convey who we are as an agency today and in the future - we believe now is the time for a rebrand.

Rebranding is not an endeavor to be taken lightly. Our brand is more than a logo; it is a way to express our loyalty to our community members, a way to demonstrate where we want to go, what we want to achieve, and it serves as a reflection of the people we serve. The rebrand is our opportunity to tell our story and to inspire public transit as an attractive everyday choice for transportation.

We began working with a consultant, Brave New Day, this past January 2023. They specialize in strategic brand design and have worked with other transportation organizations. We are also working with a committee of individuals including staff, one of our board members, and several riders from the community.